Astrid Mitzi Martin
Creative Marketing/Advertising
Amazon Studios
Global Flag and Vehicle Takover
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Sexual Chocolate + Fuji Partnership
Coming 2 America
Creative Services Coordinator
Flag Takover​
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Participated and notated all ideas shared in our campaign brainstorm where we all provided various ideas, including stunt ideas, that helped birth this global Zamunda flag takeover. Zamunda
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Coordinated with agencies, leadership, and overall team to create the famous Zamunda flag, the flag that represented Eddie /murphy's character's country. To gain more brand recognition, especially globally, we made sure we added an emblem of Eddie Murphy
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Scheduled calls with our global partners in amazon helping us with the international locations for our flag stunt
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Worked with Digital to schedule our stunt video explaining the flag takeover in the style of breaking news on a news show. International had a different newscaster they would be more familiar with. The US had Trevor Noah, who also was in the movie.
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Sent Flag creative with Legal/Business Affairs to make sure we were legally authorized to use creative nationally and globally
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Global locations where Flag Takeover Took Place:​
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London’s National Gallery
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Munich’s Hofbräuhaus
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The Petis Palais in Paris
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The Sanremo Casino in Sanremo
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Royal Theatre in Madrid ​
Awards
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Won the Bronze Clios Award
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Amazon Vehicle and Plane Takeover
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Worked closely with creative agencies to generate van, truck and plane wraps to spread word nationally
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Coordinated with digital to create a video illustrating the installation process of these wraps to eventize with the direction of my boss, Head of Film Marketing
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Sexual Chocolate Partnership
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During our campaign brainstorm session I brought up the importance of using Sexual Chocolate in our campaign since he's a beloved character, especially for Valentine's Day. The final idea led to us partnering with Door Dash/Fuji and Twitter. Any fan who interacted the Prime Video Twitter page would get a free delivery of a Sexual chocolate box on Valentine's Day
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Worked closely with creative lead and creative agency to develop the chocolate box wrap creative and Sexual Chocolate promo making sure we had brand recognition for Prime Video and our film Coming 2 America and Amazon's branding guidlines
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Ran all chocolate box creative and promo to legal/business affair to use as promotional use
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Coordinated meetings with the Partnership team and led details behind what was feasibly possible creatively within our legal and branding constraints. I also added logistical ideas to eventize this partnership stunt
The Boys Presents
Diabolical
Associate Manager
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Brought to life Vought A Burger presented at SXSW 2022 with my team by partnering daily with the partnerships team
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Co-lead all creative for this activation including packaging, toy development, activation booth designs, important talking points for brand ambassadors
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Oversaw and approved all packaging creative for the Little Super Meals including boxes and sleeves for burger and fries. Judged what was aesthetically pleasing and made sure we abided Amazon Prime's branding gudilines to ensure brand recognition
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Made sure all toys and stickers for kids were aligned with our character's recognizability and safety guidlines for children
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Made sure all creative and toys were run by Legal due to our close branding to other burger franchises
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Background:
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The creative for this TV Series was very fun to work on due to the collaborative nature of my team. As a associate manager, I was in charge of making sure we abided by the branding guidelines and the filmmaker requests. We brought to life Vought-A-Burger, very similar to McDonalds and What A Burger. With the support of the partnership team and legal, we were able to make this activation possible at SXSW and in LA with the help of Fuji/Doordash deliveries. I was in charge of shaping the creative and approving it, making sure it was authentic to the world and our beloved Boys characters.
Associate Manager
BORAT
SUBSEQUENT MOVIEFILM
This film was my all time favorite with how big and controversial we were challenged to be. It was also a unique experience to create the creative during the same time Sasha Baron Cohen was filming the film and comedically sneaking his way into political events. As a result, the storyline of the film shaped as the months went by. I loved staying on my toes and shifting the creative as it was always a wonderful and more comical approach. To be part of the zeitgeist and clutterbust our way into people's hearts with our creative ended up being a crowdpleaser a thrilling experience to get such positive reception. However we had to be strategic about our methods, in order to have broad coverage we had to have a safe poster that wasn't as controversial in order to c
STARZ
Outlander
San Diego
Comic Con 2017
Associate Manager
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Our Comic Con booth was a recreation of the old printing press in season 3 where Claire and Jamie reunite (a romantic pivotal part in the series). Instead of newspapers printing we allowed fans to screen print t-shirts from a selection of iconic symbols and slogans from the show.
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As day to day contact for this activation I ideated creative with the leads
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Worked closely with Legal and Business affairs to generate SOWs prior to production of the activation
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Managed our vendors who were building and shipping out our comic con booth
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Tracked all creative for T-shirts and booth floor plans ensure they are abiding by brand and legal guidlines. Made sure all creative ​​
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Gathered all essential approvals to start production and delivery of all assets,
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Managed budget and payments
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Coordinated staffing for our brand ambassadors needs during the event
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Tracked props and costumes. Mailed kilts for our Brand Ambassadors
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Worked onsite to make sure everything went smoothly.
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Background:
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Comic Con San Diego 2017 was such a highlight for my career. I was in charge of project managing this activation so all creative w. s approved and authentic to the world. legal approved it, payments were made on time, and shipments of our props, activation structure, and our kilts were sent on time from the east coast. The set up of our activation celebrated the long awaited reunion between Jamie and Clair at a 1700 printing press. As a way to help people experience that excitement we replicated the printing press from the show and added a modernized touch by creating a t-shirt printing press station. Our fellow. helpers wore kilts to help people feel they were in Scotland. This activation was the talk of the town as they carried around their souvenir shirts adorned with favorite catch phrases fro the series.