Astrid Mitzi Martin
Creative Marketing/Advertising
Amazon Studios
Teaser Art
Character Art Series
Coming to America
Creative Advertising Manager
-
Crafted first drafts of the creative brief for all agencies. These briefs are the essential building blocks for all create materials as they contain our strategy, branding rules, and all essential assets that are required to be utilized
-
Collaborated in the ideation of creative print ideas
-
Ensured we followed Amazon's strict branding guidelines
-
Secured approvals from Legal and the guilds for all print pieces after ensuring we abide by all contracts and crediting
-
Provided creative feedback whenever necessary
-
Worked closely with head of the department and talent to ensure we secured talent approval
Background:
This was such a fun campaign to work on. During the pandemic, my team was given a variety of franchise tentpole films to market, one of them being the sequel to Coming to America. Brewing up creative for this campaign was such a joyful experience. The key to our print rollout was to first excite fans with a title announcement, which we capitalized on with the teaser art. This created a moment because at the time it was the first film Eddie Murphy was acting in after a long break from acting.
The remaining creative's purpose was to introduce the wonderful ensemble cast our film had. We added a royalty flare by creating luxurious royal portraits. Working very close with the lead and my boss, head of the department, was an instrumental part in educating me the importance behind fostering the details from how the petals were laid to polishing the backgrounds with each character. Along with my duties of making sure all creative abided by legal, guild, and branding guidelines, I also made sure everything looked spotless and creative details made sense with each character.
Borat Subsequent Moviefilm
Creative Services Coordinator
-
Collaborated in the ideation of creative print ideas that would generate a cultural impact and tigger shock value
-
Ensured we followed Amazon's strict branding guidelines
-
Secured approvals from Legal and the guilds for all print pieces after ensuring we abide by all contracts and crediting
-
Provided creative feedback whenever necessary
-
Worked closely with head of the department and talent to ensure we secured talent approval
-
Worked very closely with the MPA to ensure we received approval for our risque imagery of Borat. We tried to push the envelope as much as we were allowed to go
-
Created unique art for the cover of TIME magazine. The cover had to illustrate the comedy of Borat, but also push the envelope. Since we couldn't include any nudity we decided to spin from the political undertones of the film with Borat ripping a mask of the president off as a clever reveal.
-
For a broad
Background:
This film was my all time favorite with how big and controversial we were challenged to be. It was also a unique experience to create the creative during the same time Sasha Baron Cohen was filming the film and comedically sneaking his way into political events. As a result, the storyline of the film shaped as the months went by. I loved staying on my toes and shifting the creative as it was always a wonderful and more comical approach. To be part of the zeitgeist and clutterbust our way into people's hearts with our creative ended up being a crowdpleaser a thrilling experience to get such positive reception. However we had to be strategic about our methods, in order to have broad coverage we had to have a safe poster that wasn't as controversial in order to c
The Boys Presents
Diabolical
Associate Manager
-
Crafted first drafts of the creative brief for all agencies. These briefs are the essential building blocks for all create materials as they contain our strategy, branding rules, and all essential assets that are required to be utilized
-
Collaborated in the ideation of creative print ideas
-
Ensured we followed Amazon's strict branding guidelines
-
Secured approvals from Legal and the guilds all all print pieces after ensuring we abide by all contracts and crediting
-
Provided creative feedback whenever necessary
-
Worked closely with head of the department and talent to ensure we secured talent approval
Background:
This campaign means a lot to me because this animated series not only gave me more creative freedom, but working on an animated series for The Boys was a dream. Due to having a small team that was short staffed, my team trusted me to lead the creative for online banners. I was so excited because I love The Boys, so to work on the spin off animation series was such an entertaining journey with my coworkers. To the left you'll see the key art creative that all our online creative was based on. Once that was approved, I was able to run free with the online banners based on what me and my agency believed was more effective for the placement
BLISS
Associate Manager
-
Crafted first drafts of the creative brief for all agencies. These briefs are the essential building blocks for all create materials as they contain our strategy, branding rules, and all essential assets that are required to be utilized
-
Collaborated in the ideation of creative print ideas
-
Ensured we followed Amazon's strict branding guidelines
-
Secured approvals from Legal and the guilds all all print pieces after ensuring we abide by all contracts and crediting
-
Provided creative feedback whenever necessary
-
Worked closely with head of the department and talent to ensure we secured talent approval
Background:
Bliss was a fun campaign to work on. The lead allowed me to have full range of throwing initial visual ideas that uniquely illustrated the film. I was so prod of this poster because it was delightful to see my initial ideas evolve into this masterpiece. The film played around with alternative realities, so in a single shot I think the agency did a great job is telling a story of Owen Wilson's and Selma Hayek dual realities.
BLUMHOUSE BRAND CAMPAIGN 2020
Creative Services Coordinator
-
Crafted first drafts of the creative brief for all agencies. These briefs are the essential building blocks for all create materials as they contain our strategy, branding rules, and all essential assets that are required to be utilized
-
Collaborated in the ideation of creative print ideas
-
Ensured we followed Amazon's strict branding guidelines
-
Secured approvals from Legal and the guilds all all print pieces after ensuring we abide by all contracts and crediting
-
Provided creative feedback whenever necessary
-
Worked closely with head of the department and talent to ensure we secured talent approval
Background:
Bliss was a fun campaign to work on. The lead allowed me to have full range of throwing initial visual ideas that uniquely illustrated the film. I was so prod of this poster because it was delightful to see my initial ideas evolve into this masterpiece. The film played around with alternative realities, so in a single shot I think the agency did a great job is telling a story of Owen Wilson's and Selma Hayek dual realities.